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Information marketers leave money on the table every day. Follow these tips below to maximize your chances for success. 1. Increase the Perceived Value of Your Information Product by: - Producing any of your videos in DVD format rather than videotape. - Using a 3-ring binder for print materials rather than comb, coil, or spiral binding. - Packaging CDs or DVDs into a DVD style case instead of jewel cases. 2. Take Advantage of the Prime Real Estate on the Back of Your Binders or DVD Case Outserts So many people who produce information products leave the back of their binders of DVD cases blank. Don't you be one of them. Use this prime real estate to promote other products or services you offer. 3. Invest Your Time Wisely Don't spend your time doing $10-$15 per hour tasks that can be outsourced. You need to be investing the majority of your time in promoting your products and/or services and in the development of new products and services. Evaluate carefully where you can "amplify" your time by outsourcing non-critical tasks and freeing up your time for those things that only you can do. 4. Take Advantage of the Free Ride If you're shipping products to your customers be sure to include sales flyers, circulars, or catalogs in your shipping box. You're already paying for the cost of shipping, so you can mail your other offers for free to the people that are prime prospects to purchase additional products from you. 5. If Electronic, Go Physical – If Physical, Go Electronic If your information product is only delivered electronically, add a physical version as an upsell and you'll increase your profits. If your information product is only physical, add an electronic component so your customer can receive some immediate gratification by receiving something from you right after ordering. 6. More Hints for Increasing the Perceived Value of Your Info Product Use 24 lb. paper for printing rather than 20 lb. paper. It increases the thickness of your product and the added cost is minor. If your product contains six or more DVD cases consider adding a slipcase to package them in. If you have a very high price for your product consider color printing for the inside pages. 7. Personalize Your Package Put a picture of yourself or product right on the outside of the shipping box to personalize your package even more. Use a white shipping box rather than kraft for a better look.
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Bret Ridgway is co-founder of Speaker Fulfillment Services, a company specializing in duplication and fulfillment of information products for speakers, authors, and information marketers. For more information visit www.SpeakerFulfillmentServices.com or call 812-235-8050.
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