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Best Practices in Lead Capture for Sales Force Automation and CRM Systems

By: Reuben

Manually entering contact information into a CRM or SFA system is a tedious and distracting task to busy sales professionals. Focused on that month's quota and existing deals in the pipeline, crucial contact information is often entered inaccurately or not entered at all. That partial or missing contact could have contributed to a future sale or marketing effort - but, as is, the potential is wasted. a good sales and marketing software can help solve this problem.

Automated Contact Capture technologies eliminate lost leads and establishes a strong, complete understanding of your prospects from the start. By automatically recognizing and reading the contact information on Web pages, online directories, in e-mail signatures, documents, spreadsheets and so on , this technology eliminates manual data entry -- including line-by-line cut and paste. A productivity tool that is a must have for all sales professionals.

Typically sales professionals spend 25 percent of their time in manually entering prospect information into their contact manager. Automating this process results in increased time for sales calling and campaigning. A number of tools are available to serve this purpose. They are often categorized as add ons for contact managers and CRMs.

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Reuben Bernard
Product Marketing Specialist - ListGrabber
P: 408-705-1106, reubenb@egrabber.com
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www.egrabber.com
Automated Data Capture Solutions

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