Critical Tips for Your Online Marketing Efforts

If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it.

1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.

2. New Customers vs Old Customers – Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.

3. SEO Dead Words – When pursuing a search engine optimization campaign, it is important to focus on relevant keywords. That being said, keep in mind there are words that do not count. These words are fillers such as “the”, “a” and so on.

4. First Internet Marketing Step - When it comes to internet marketing, the first step you should take is clear. Research! Figure out what keywords your prospects are using and incorporate them in your site.

5. PPC vs SEO - The debate between PPC and SEO is a non-starter. If you don't have rankings, market with PPC. If you do, turn off all PPC ads for keywords under which you rank in the top 10.

6. Timing SEO - Un undiscussed factor in obtaining rankings through SEO is timing. New sites don't get ranked by Yahoo and Google. Your first step when launching a site is to get it published and submitted as fast as humanly possible.

7. Your Business Domain Name – Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.

8. The Holy Grail of Type in Traffic – Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.

9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.

10. Spam versus Email Marketing – Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.

Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.

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