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I recently came across the following list written/compiled by David Heenan: Ten Keys to Life Fulfillment: 1. Listen to your heart 2. Take one step at a time 3. Deliver daily 4. Maintain a maverick mind-set 5. Focus, focus, focus 6. Never stop learning 7. Build a brain trust (network of knowledgeable people) 8. Reinvent Yourself 9. Sell Yourself 10. Start now! This list rocks!!! I love it. It's balanced and passionate and practical and focused and full of hope. The items on this list are things I dedicate myself to and which I work to bring to my students in all of our seminars and coaching calls. I am of the opinion that we can have everything that we want. We can both have satisfying work that pays us really well and a happy and fulfilling family life which we have plenty of time to nurture. We can choose to continue to grow and learn new ideas and cultivate our interests at any point in our lives. The only thing I feel is missing from the above list which I most definitely am a proponent of is, 'cultivating curiosity'. A lot of people struggle with stagnation later on in their careers. The edge just isn't there anymore and there's nothing really spurring continued advancement and growth. Lately I've heard from a number of my students that this is an issue in the financial services field. Many of the contemporaries of my students, as they approach retirement age, begin to find their hunger for achievement on the wane. I can't ever see myself truly retiring. A big part of wanting to continue my work in persuasion is that I have a constant curiosity about what can be improved. As children, we're innately curious. We want to know everything. Why? Why? Why? If you have kids, you remember the questioning stage -- why is the sky blue? Why does it look like the moon is following us? Who invented candy? How do airplanes fly? After a while it seems like the curiosity wanes a little bit as school starts and tests and homework and responsibilities begin. Who has time to figure everything out? Curiosity is a desire to understand, know and learn about other people and things outside of ourselves (which is really key in gaining rapport with our clients and prospects). I have definitely had times in life when I had no interest in what was going on in the world around me. I'm in no way suggestion that having periods of introspection is not valuable, but our culture seems to nurture navel gazing, that 'me, me, me' attitude, with a bent toward pathologizing and psychologizing ourselves to an extreme. Turning our attentions outward and really soaking up what's around us, however, has incredible value, especially where persuasion is concerned. Our goal as persuaders, especially as persuaders of an affluent clientle, is to learn, understand and know our clients in such a way that we can combine what we have to offer them with their view of the world, their criteria. When you are curious, you can turn even the most mundane situations into opportunities to learn something. Paying attention to the details is where our real persuasive power lies.
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Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
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