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Offer teleseminars to attract people to join your email list. Offer them as a benefit of your members-only web site. Offer them to pitch your products or those of a joint-venture partner. Or just sell admission to them. In addition to all these uses, you can use transcripts of the audio recordings in many ways. Here are seven suggestions how: 1. Include the transcript in a book that you sell. Books have a cachet, and you can't be thought to be an expert in your field until you have a book out. Many people, alas, find writing to be a pain. If you offer teleseminars on nine different, related topics, assuming each teleseminar lasts an hour and you speak the average 100 words a minute, you get 54,000 words -- enough for a book. 2. Include the transcript in an ebook to sell. You can create an ebook for purchasers to download. A respectable ebook can have 15000 words, about 2.5 hours of teleseminars. 3. Include the transcript in an ebook that you give away as a bonus when people buy something else. One way to sell other products is to load up the offer with a long list of bonuses "if you buy NOW." You customarily quote some huge value for each bonus, even though they have never sold for such a price -- or maybe never sold at all. 4. Include the transcript in a report that you give away hoping it will go viral -- be passed around attracting massive traffic to your site. Rather than accumulating several teleseminars to make into an ebook or book, you can publish the transcript as a special report. Use that as a bonus for a purchase or as a thank-you for joining your email list. Include live links to your offers or live affiliate links to other products hoping to attract customers. Give permission to reuse the report if it is kept intact. 5. Cut the transcript into pieces that you put in ezine article directories to bring traffic to your site. When you can put articles into article directories, you give other people permission to reuse them free in their ezines and blogs as long as they keep your article, especially your "resource box," intact. You have your resource box link back to your web site. The demands of maintaining a publication schedule are heavy, so bloggers and ezine publishers are looking for well-written pieces. 6. Publish pieces of the transcript in your ezine and blog. You need to keep in touch with your list, and publishing your own ezine is a good way to do it. That means you need material on a regular schedule. Similarly, people following your blog are looking for new postings on a regular basis. 7. Offer the transcript as a benefit of your members-only website. A members-only website can provide you with "continuity income." Members make monthly payments to access the material you have posted there. You need to keep providing more things for them to download, or they'll lose interest in paying.
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