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I field emails and phone calls weekly from people who have signed up for a program or programs online and need help. In many instances, the caller has actually joined a program that is designed to address the very questions they are asking me. I can't help but think, "What's wrong with this picture?" A program online must supply you with something in return for taking your money. Often the backend or back office portion of a membership features informational products or training in their particular venue. These are the most common forms of memberships. When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are: 1. What is the program selling you for your money? 2. Is there more to the program than just telling others about it? I can tell you what happens, because the picture is painted ever so clearly to me by my mail companions and phone callers - they do not know what they joined! It's true. As the individual was reading about the membership program, and all it's exciting details, somewhere along the way they forgot why they were hunting for a membership, and they got caught up in some fantastic offer of income that might result from their plugging said program to others. I've only begun to scratch the surface here. The problem is further complicated because after parting with the money to join the membership site (or purchase the product, ebook, what have you), the buyer skips over all the fine points of what it is and jumps right into trying to tell others. This is the background painted for you, but the problem does not stop there. In the rush to tell others about their wonderful find, they totally neglect to educate themselves on the finer points of what that program (membership or not) has to offer. They skip the details. Personally, I can tell from talking to someone or emailing back and forth when someone is doing his or her job or trying to take the easy way. Unfortunately, by taking the easy way they create further difficulties for themselves. How can you sell something to someone when you don't know what you are selling? Do yourself a favor. When exploring all the great membership sites and products, software and services available online remember your first objective. If it was to find out how to build a business, then use that membership (assuming they really do have the goods) to educate yourself and build your own thing online. If your reason for joining was just the allure of making money with that membership or program, then at the least learn everything there is to know about what you propose to sell. When others join under you, I would hope that you'd agree that you have a moral responsibility to that downline individual to help them succeed, too. You can't do that if you don't know what or why you joined.
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