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If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it. 1. Blog Trick - Blogs are used for many things these days, but one trick is to use them to get a site indexed in Yahoo, Google and MSN. Simply take the pages off your site and enter them on the blog with a link to the corresponding site page. It works. 2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase. 3. SEO Dead Words When pursuing a search engine optimization campaign, it is important to focus on relevant keywords. That being said, keep in mind there are words that do not count. These words are fillers such as the, a and so on. 4. SEO Conflict of Interest When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords. 5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name. 6. Paying Search Engines for Traffic Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending. 7. Contextual PPC Advertising - Contextual PPC advertising allows you to put ads on other people's site. In general, you should not. The quality of the traffic clicking on your ads can be very low, to wit, you don't pick up much business. 8. The Holy Grail of Type in Traffic Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic. 9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL. 10. MSN vs Google Search Engines - When marketing, you need to know which search engines to focus on. Google has the advantage of controlling the most traffic, but rankings come slowly. MSN will rank sites quickly, but has little traffic. Advice is one of those dime a dozen things. Everyone has it to give and they often wont shut up about it. I am probably no different, but I can say the above has helped me make money on the net.
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