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What is viral marketing? Do you know what this type of marketing entails? Probably not. How about word of mouth marketing? I bet you could describe how to do that. The fact remains that viral marketing is purely a creation of the Internet but it is nothing more than "word of mouth" advertising in a different medium. There are an increasing number of people operating websites from their homes and viral marketing is a very effective means of increasing traffic flow and generating new business. Simply stated: viral marketing can make you money. There are five basic elements to any viral marketing scheme. It is not necessarily important for you to employ all five of the elements in order to succeed. But, the more facets you use in your viral marketing campaign, the more likely you are to be successful. Let's now take a closer look at viral marketing and examine each of the elements. Element number one involves marketing by giving something away for free. This type of plan brings in many potential customers and helps them discover your business. This is the first attraction to your website. Element number two is to send a message that can easily flow from one potential customer to another. Viral marketing involves friends telling friends and family about your amazing business. You can do this easily through e-mail communication. The "forward" button can become your best friend. The third component has to do with understanding the motivations people have. What makes someone purchase a certain product or service? You need to ascertain what people love, hate, and desire. Greed is a powerful motivator. Use the greed motivator to your advantage in your viral marketing campaign. The fourth component is to maximize the use of social, business, and personal networks. Word of mouth works the best when people hear the message from people they trust such as friends and coworkers. Become part of these close networks that usually consist of at least 10 contacts per person. These contacts will have the best potential of forwarding your email marketing message. Element number five involves closing the deal. You have spread the word about your business, but now you need to convert word of mouth into sales. The final component is really only relevant if you succeed on getting your message out and people interested in your services or products. Basically, you have to be able to quickly convert orders for your goods or services. If you own a website, then you will need a large enough server so that people do not waste time waiting for their order to be received and processed. So, while you may not be able to afford to do this until you have those orders, you should at least prepare and plan for them to come in so that you are not scrambling once the message gets out. With enough planning and a great emotionally inspired hook, any viral marketing campaign can succeed.
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About the author: Harry Razzano is the chief writer at FRS Money, the #1 source on the internet when you're looking for fresh up to date advice and reviews to do with Money. For more free articles on Money why not visit: www.frsmoney.com/articles You can get a unique content version of this article.
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