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Do You Get More Sales from the Net? ($608 million in online sales) Getting sales from the net is what online marketing retailers are focusing. With reduced operating costs and added sales revenue, bricks-and-mortar stores are taking advantage of online retailing. Gian Fulgoni, chairman at comScore, Reston, VA even said that bricks-and-mortar stores are getting much more aggressive in their online marketing efforts this season, particularly during Black Friday, the day after Thanksgiving. “Cyber Monday sales beat Black Friday's, earning $608 million on Nov. 27 compared with $434 million last Friday, said a survey from market researcher comScore Networks.” (DMNews) Effective Ecommerce Websites Visit and do business on websites. With so many businesses turning to e-commerce, there is a high rate of competition. Some of the tips that can help create an effective online business website are as follows: (1) provide a good website, (2) exceed competitor’s offer, and (3) present good customer service.