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Adele Sommers's Articles in Business

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Designing Information to Help People Act Quickly Today's media-saturated world challenges people to comprehend and respond quickly to a plethora of visual messages. Our news-based and "how-to" information may be adding to audience overwhelm instead of helping people perform. This article discusses five information design techniques that can boost our audience's ability to interpret and respond. Beta Testing, Anyone? 10 Potent Strategies for Achieving Success Beta testing should involve a methodical prove-in of a carefully designed system, such as a software product, Web site, or automated tool. It's not meant to be a hit-or-miss, cross-your-fingers-and-hope-everything's-OK Band-Aid that you can apply at the last minute. You need to do more than randomly bang on the system in an attempt to find a way to break it. Here are 10 strategies for successfully carrying out the process. Focusing on Consistency (Part 2) Consistently pleasant customer experiences produce "raving fans" who spread positive "buzz" about our products and services. In contrast, even a single unhappy experience can sour a customer, who may then take her business elsewhere and we might not ever hear why. This article explains what to do.