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Focusing on Consistency (Part 1) When we aim for consistency in our communications, values, messages, images, offerings, and the customer experiences we create, we take another significant step toward developing long-lasting and meaningful customer relationships that will boost our bottom line. Electronic Support Systems: A Great Way to Stretch Expertise Imagine providing your employees and customers with unlimited training to help them become rote experts in your products and services. This approach is expensive and time-consuming, as it emphasizes "installing knowledge" into people’s heads. An alternative approach is an electronic support system.