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Charlie Lang's Articles

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Stop Selling! Help Your Customers Buy and Experience a New Business High "Why do people buy?" is an important question many sales professionals ask. A lot of research has been done on the psychology of buying behavior. Professional marketing tries to make use of such knowledge and adapt their campaigns accordingly to achieve the most effective sales pitch. A question less often asked is, "When do customers buy?" Charlie Lang, executive coach and trainer at Progress-U Ltd. has some answers. Getting Into Your Buyer's Shoes Did you ever wonder why people don't buy from you even though you thought everything in your sales process went fine? It is quite difficult for most sellers to step into their buyer's shoes as they are often too driven by their desire to make the sale. Consequently, they don't make enough efforts to get a good understanding of what is going on on the buyer's side and how they could best assist him in his decision making process.