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Doug Frye's Articles

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Business Planning for the Mortgage Originator This article describes a basic business plan for mortgage professionals to use to develop their business in the future. It primarly reviews the amount and type of business they want to close and the markeitng actions and budget to create the desired outcome. Finding Origination Business In Your Own Backyard This article covers a few of the ideas where loan originators and quickly find new business. These ideas include loans from there current clients, referrals from past clients and leveraging relatoinships in their community and marketing database. Todays' Telemarketing Challenges This articles discusses the challenges for mortgage professionals considering telemarketing as a marketing options after the advetn of the FTC rules including the Do Not Call List guidelines. It also gives a list of resources to help work within these guidlines. Mortgage Marketing Online Vs. Offline This article outlines the discusses what is acheived my marketing online vs. offline. The advantages and disadvantges are discussed and what type of issues arise when considering which type is best for attracting mortgage customers.