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Mailing Lists: If You Must Err, Then Err on the Side of Caution
Almost any recognized Internet Marketing guru making you an offer today will mention somewhere in his sales pitch that a mailing list is really important, however, his primary objective is to get you to buy whatever he is selling. Competition is stiff in acquiring names, and some Internet Marketers have less resourcs than others, resulting in some pitches to sign up without being given any information on which to make an intelligent decision.
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