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Erin Ferree's Articles in Marketing

  • What Is A Brand?
    Creating a brand is one of the most important things that you'll do in the establishment of your small business. But defining what "brand" means can be a tricky task. There are so many different approaches to branding a business and so many elements of a brand. The most accurate definition I know is: A brand is the collection of perceptions that your customer has about your business.

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