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Michael Kay's Articles

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Designing a Web Business for Success "Designing a Web Business for Success" talks to the deliberate design and creation of a web business to make a profit. It uses critical business science concepts to discuss the idea and implications of effective design using examples from existing web businesses Is There Still Easy Money To Be Made on the Web? Absolutely…! "Is There Still Easy Money To Be Made on the Web? Absolutely…!" talks to the way regular folk can make a long term income on the web by learning the skills of article marketing. The article provides the keys to success and points to a solution Don’t Let Search Engines Corrupt Your Marketing "Don’t Let Search Engines Corrupt Your Marketing" talks to the need to focus web businesses on the customer and how the obsession with search engine optimization corrupts and impoverishes the way we think about niche marketing. Solutions are suggested. How I Found the Way to Easy Money on the Web! "How I Found the Way to Easy Money on the Web!" talks to the athor's personal experience of finding his way to web success through Article Marketing. The author includes the lessons he learned alon the way about web business in general and article marketing in particular Are You Being Scammed by Your Dreams? "Are You Being Scammed by Your Dreams?" talks to sales letters and how they can play on your dreams and encourage you to make poor purchase decisions. Such choices significantly impact your long-term chances of success by sucking emotional energy out of you and wasting precious time. Maximize Your Profit from Your Mailing List "Maximizing Profit from Your Mailing List" talks to secret of success in direct mail (including email) marketing. This secret is confirmed by academic research and the exploited by sticking to the three rules of efective direct marketing. Follow this recipe and your profits will grow Dig for Gold with Your Pen "Dig for Gold With Your Pen" talks to the profit potential of writing articles. It provides a step-by-step process for making article writing laughably easy for anyone. It contains links to content sources and writing tools. Build the Perfect Sales Pitch "Build the Perfect Sales Pitch" talks to the four keys of selling, whether face-to-face or in writing and how you can lever innate human responses to drive acceptance. If you can't sell you cannot succeed in getting your message out on the web. Get Started, Make Money! It’s Easier than you think… "Get Started, Make Money! It’s Easier than you think…" talks to the ise of pre-packaged AdSense sites as a learning opportunity. These sites - once up - are immediate potential money-earners; but they are also prototypes that allow you to improve them and learn. Making Your Fortune with Virtual Real Estate Making Your Fortune with Virtual Real Estate talks to how everyone with patience and persistence can make solid money out of the virtual real estate (VRE) concept. He provides two routes to success and lays out the Steps taken by each to make money. Which route you take reflects your personality and strategic philosophy about how to make money on the web. The Zen of Traffic "The Zen of Traffic" talks to the seven ways traffic is generated by web entrepreneurs and the effectiveness of each. All require persistent effort and meditation on the results, hence the Zen of Traffic. The Buck Stops With Your #1 Employee - You This article is about dealing with your emotions when trying to make a success of web home business - loneliness, fear of falure, personality and more will determine your success. What It Takes to Build a DIY Web Business "What It Takes to Build a DIY Web Business" There are seven core disciplines to web business. Mastering them is critical for success. Avoid the Opportunity Trap "Avoid the Opportunity Trap" talks to one of the top problems faced by the beginner web entrepreneur. Often too unskilled to build their own business, they are bombarded with opportunities that have apparently been pre-packaged to take out the tricky stuff. The article covers the seven rules for assessing opportunities Sex Is At The Heart of Web Sales "Sex Is At The Heart of Web Sales" talks to an idea that few if any starting web marketers will consider - the overwhelming presence of women in web shopping. Women dominate retail in the off line world and the same will be (or is) true on the web. Women have specific ways of thinking and acting when shopping - the new web entrepreneur nees to be aware of this - whether they are themselves male or female. Supercharge Your Sales With The Five Greatest Ideas in Marketing "Supercharge Your Sales With The Five Greatest Ideas in Marketing" talks to the evolution of marketing thinking and how it impacts the web entrepreneur. The vast majority of those starting on the web have no marketing background. These five 'big ideas' provide rich perspectives for thinking about how to design a web site, develop a sales letter, run an email campaign - in fact the whole gamut of web marketing. The Seven Eternal Truths of Entrepreneurial Success "The Seven Keys to Web Home-based Business Success" talks to the primary things the novice web entrepreneur must keep in mind. The main focus is on understanding your own personality and its impact on your level of sccess. Follow these injunctions and there is a much higher chance of success. The Seven Sources of Web Wealth "The Seven Sources of Web Wealth" talks to the structure of opportunities on the web. The new player is faced with noise and confusion and typically has little knowledge of what's out there. Result, he or she grabs the first thing they see. This article provides a way of categorizing the opportunities and provides some simple pros and cons on each category Make Money In A World of Endless Opportunity "Make Money In A World of Endless Opportunity" As the web matures and giant companies carve out space, the individual must worry that opportunity for the small player will dry up. This is not the case, the giant players require a healthy population of small players to feed them. This is known as 'long tail' economics. It is this that will underpin the boom on web home business and help it last. Ride The Unstoppable Force of Web Home Business "Ride The Unstoppable Force of Web Home Business" talks to the structural changes that are taking place in web commerce that mirror those that happened in other industries at other times. These changes indicate that the web home business industry is moving to it's 'tipping point' and will create the conditions for a boom on web home-based business. Booms create opportunities for everyone who is prepared.

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