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Sex Is At The Heart of Web Sales
"Sex Is At The Heart of Web Sales" talks to an idea that few if any starting web marketers will consider - the overwhelming presence of women in web shopping. Women dominate retail in the off line world and the same will be (or is) true on the web. Women have specific ways of thinking and acting when shopping - the new web entrepreneur nees to be aware of this - whether they are themselves male or female.
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