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Sandra P. Martini's Articles in Business

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How Do You Know It's Time to Fire a Client? As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client. Proven Time Management & Productivity Techniques for Entrepreneurs My friends are always amazed at how much I accomplish and frequently ask "How do you get so much done?". I normally just shrug it off, but the question has been coming so much lately that I decided to share my top productivity techniques. My top two are included here and the remainder will come in next week's article. How to Develop a Professional Image -- Even If You Work Virtually In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success. How you come across on the phone, through your website, on a plane or at a networking event directly impacts how others (read "potential clients") perceive you and your business. Especially if you ARE your business. Do You 'Make a Sale' or 'Provide an Experience'? You ordered a glass of wine and two bottles of water. The bill came to US $40. Are you shocked? Horrified? I smiled. Why did I smile rather than cringe? It was the "experience". I was immediately brought back to the people, the chatting, the smells, the feel of the warm sun on a winter's day, the sound of the Fountain of Four Rivers -- all of it, generated off a receipt for wine and bottled water. December 31, 2007: Where Will Your Business Be? You create your list, you write your plan, you dream your dreams and, before you know it, another year has passed and you're no closer to achieving them. Are you thinking "been there, done that"? If so, I'd like you to repeat after me... New Year's Resolutions, "The Word" and a Small Business Retreat Do you spend so much time working IN your business that you never work ON your business? The corporate world knows the value of taking time out to assess what is going right, what is going wrong and what just plain isn’t going anywhere. It is critical to take time out to plan for the upcoming time period, be it a year, or even a long-term goal. Otherwise, how can you get where you want to be if you don’t know where that is?

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