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Podcasting: What is it and how can it help your small business?
Our world has gotten increasingly "grab and go" and podcasting allows the customer/client to subscribe to a podcaster (read "entrepreneur") that he likes and automatically get all the latest information from that person via audio files which he can listen to in his car, take to the gym, listen to on a plane, take on a walk. . .you get the idea. As such, it makes sense for the small business owner to jump on the podcasting bandwagon.
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