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Web Log Analysis Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs? How Unique is Your Business? All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Academia and Educators Utilize RSS Feeds Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries. Why Independent Artists and Musicians Should Podcast Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting Do's and Don'ts Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd. Podcast Audio Recording Tips When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show. Vertical Marketing with Niche RSS Feeds Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious. A Quiz: Test Your Podcasting Knowledge How much do you know about podcasting? Take the podcasting quiz to test your knowledge. What RSS is Not! In the short time RSS has been around, many misconceptions have been formed for a surprisingly simple concept. RSS is simply a standard for syndicating information (any type of information) on the web. How do you get ideas for blog posts and RSS feed posts? The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content. Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. What is Hot and What is Not in Technology A look at technology trends. Predictions about what is hot and what is not in technology. Webmaster and Small Business Resolutions Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters and small business owners: Reflections of 2006 and Predictions for 2007 For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories. Content Rich Creativity Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry. Link Bait vs. Link Love Search engines value websites that have numerous incoming links spread over a large number of pages within a domain . In other words, a website that has large number of incoming links to various pages within the website will generally rank better than a website that only has links to a single page. Unique Selling Proposition Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace. RSS Feed and Blog Etiquette There is no Emily Post in blogging that offers etiquette advice, or a Miss Manners that details appropriate behavior. That does not mean there are not acceptable and unacceptable actions that bloggers should take. In order to efficiently communicate as a blogger on the Internet, it is critical to understand the unwritten rules of blogging etiquette. A Quiz: Test Your RSS Smarts You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS. Top 10 RSS Do's and Don'ts RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd. Webmaster Tips According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.

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