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Stuart Elliott's Articles in Copywriting

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How To Improve Your Sales Letter Writing Skills A great free way of improving your copywriting and sales letter skills... The Longest Paragraph inYour Sales Letter Should Be...? Make your Sales Copy readable... your sentances and paragraphs must be short and succinct otherwise your sales letter will never be read. Why Do I Need To Write A Sales Letter? Why is selling and particularly sales letter writing so important in online business? A Sales letter, A Story and Ziegarnik Bluma Ziiegarnik, a Russian Psychologist carried out some research in the nineteen twenties that can have a startling effect upon the quantity of sales you make in your business, whether it be online or offline. I'd never heard of her until... Is Your Sales Letter Too Long Or Just Plain Old Boring? Interestingly enough the majority of people who ask me whether their sales letter is too long have missed the boat somewhat. You see a sales letter can't be too long... it can only be too boring. Sales Letters And Fonts One of my customers asked me a question about font choice for her sales letter the other day and this got me to thinking about the purpose of a sales letter... The Perfect Sales Letter Layout? Is there such a thing as a perfect sales letter layout? It's a question that I often get asked bu tI often have to wonder if there is a truly honest answer. You see...