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Strategies for Tackling the Task of Marketing your Business In last week's article, we examined one of the results from our current industry study, specifically for "Problem Area #12: Lack of Marketing Skills & Systems." (If you missed this study, you may pick it up at MasterStream.com.) This week, our article will focus on strategies for getting yourself both ready and excited to tackle the task of marketing your business. 10 Secrets to Trade Show Selling: #6 Have you ever noticed how brilliantly jewelry sparkles when it's in the store's display - and how it never seems to shine as brightly when you get it home? THAT's the power of lighting. In this article, I'll give you some ideas on how you can show yourself in YOUR best light. 10 Secrets of Trade Show Selling: #5 Have you ever stopped at a trade show booth because the sign caught your interest and just pulled you right in? There really is a "science to signage" and in this article, you will learn why this is such a key point to understand and implement ... and how to create signage that works! Secrets of Trade Show Selling: #4 In this lesson, you will find out what a “furnishing failure” is and why it’s of critical importance to set up your trade show booth with furnishings carefully planned. 10 Secrets of Trade Show Selling: #3 In this article, you will find out why and how to Exploit Your Space. 10 Secrets of Trade Show Selling: #2 It’s the same critical rule you have heard time and time again. When it comes to real estate: Location! Location! Location! In this article you will find out why location is so all-important when it comes to the tiny piece of VERY EXPENSIVE real estate a trade show booth represents -- and the strategy for choosing the most productive and profitable -- spot in the room. Secrets of Trade Show Selling: #1 Have you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? This article covers the first of the Secrets of Trade Show Selling -- Exhibiting with a Purpose. Why Sales Representatives Don't Sell More In this article, we explore a logical approach to why sales representatives don't sell as much as their organizations would like for them to and what savvy sales executives should do about it. Antiquated Sales Techniques to STOP Using Now! #2 The differences between top sales professionals and the rest of the crowd isn’t just about what they DO it's about what they DON'T do as well! Over the course of more than 20 years developing the MasterStream Method, we've identified 10 traditional selling approaches that, upon closer examination, cause more damage than good. In this article, we will take a look at the 2nd sales technique that sales people should STOP using now.

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