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10 Secrets to Trade Show Selling: #6 Have you ever noticed how brilliantly jewelry sparkles when it's in the store's display - and how it never seems to shine as brightly when you get it home? THAT's the power of lighting. In this article, I'll give you some ideas on how you can show yourself in YOUR best light. 10 Secrets of Trade Show Selling: #5 Have you ever stopped at a trade show booth because the sign caught your interest and just pulled you right in? There really is a "science to signage" and in this article, you will learn why this is such a key point to understand and implement ... and how to create signage that works! Secrets of Trade Show Selling: #4 In this lesson, you will find out what a “furnishing failure” is and why it’s of critical importance to set up your trade show booth with furnishings carefully planned. 10 Secrets of Trade Show Selling: #3 In this article, you will find out why and how to Exploit Your Space. 10 Secrets of Trade Show Selling: #2 It’s the same critical rule you have heard time and time again. When it comes to real estate: Location! Location! Location! In this article you will find out why location is so all-important when it comes to the tiny piece of VERY EXPENSIVE real estate a trade show booth represents -- and the strategy for choosing the most productive and profitable -- spot in the room.